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B2B Sales Strategy: Personalization, Data, and Incentives

B2B Sales Strategy: Personalization, Data, and Incentives

Extu
Pages 31 Pages

This eBook explores B2B sales strategies, focusing on personalization, data collection, and incentive programs to enhance customer engagement and drive sales growth. It addresses industry challenges like competition, the rise of influencers, and B2C-like expectations from B2B buyers.

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