A leading transmission and driveline manufacturer tested two incentive strategies to evaluate behavior change and sales impact. Personalized six-month growth goals were established, with participants earning two points per $1 spent and tracking progress via leaderboards and a digital rewards platform. Of the eligible participants, 56% engaged and 47% hit their goals. Both program variants drove year-over-year sales growth, delivering a 584% ROI. The initiative also won three IMA Excellence Awards and received strong customer feedback, confirming the program’s success in driving loyalty and performance.

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