Medallia’s “Lessons From Luxury” PDF shows how automotive brands can enhance customer loyalty by adopting luxury brand strategies across the entire buyer journey. Amid industry disruptions and evolving consumer expectations, success requires a seamless, omnichannel experience from digital research to post-sale service. Key tactics include aligning OEM and dealership touchpoints, empowering employees with real-time insights, and leveraging feedback to personalize interactions. Brands like Volvo and Mercedes-Benz use Medallia to create connected, data-driven experiences that improve satisfaction and drive retention, sales, and service revenue gains.

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