Medallia’s guide outlines how customer experience (CX) directly fuels loyalty, showing that 80% of consumers feel more loyal to brands offering superior CX, while 59% would stop purchasing after a poor one. A 5% increase in retention can boost profits by up to 95%, and it’s 14 times easier to sell to existing customers. Medallia’s approach centers on achieving complete CX visibility, prioritizing high-impact insights through conversational AI, and activating continuous improvement across all channels. This real-time, data-driven strategy helps brands build trust, retain customers, and drive sustainable growth over time.

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