This benchmark report explores how SMB retailers can enhance customer experiences through mobile-enabled technologies and employee empowerment. Key challenges include inconsistent in-store vs. online inventory, lack of assistance, and limited training. SMBs see high value in mobile tech for inventory, customer engagement, and checkout. “Retail Winners” lead by prioritizing ROI-driven tech investments. The report urges SMBs to modernize, differentiate with service, empower staff, and adopt cost-effective tech to stay competitive in an evolving retail landscape​.

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