Medallia’s guide outlines five key strategies to help retailers stand out and build customer loyalty in a rapidly evolving landscape. It emphasizes deeply understanding customer behavior through real-time feedback and data, with a focus on convenience, personalization, and speed. Shoppers value quick access to products, flexibility in how they buy, and a consistent omnichannel experience. Personalized service—particularly for younger shoppers—can boost engagement, spend, and loyalty. Retailers should break down digital and physical silos and empower employees with customer feedback to elevate experiences across the board.

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