A successful hiring process no longer hinges on just finding the right person for the job. For every person you hire, there are hundreds or even thousands of people who apply, make it through various stages of the hiring process, and don’t get the job. For many of these applicants, this process was the first time they interacted with your company. Was the interaction positive, or was it negative? Every job applicant is a human being with thoughts, feelings, and hopes for their career. Applicants who feel positively about an application process are more likely to speak highly of the company, refer that company to their network, and even apply to future positions. Applicants who feel negatively are more likely to, well, do the opposite.

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