The problem? As recruiters, we all have different opinions and intuitive feelings about what makes a great candidate experience. But when it comes to asynchronous video interviews (AVI), new academic research is enabling us to move beyond intuition. AVI refers to a video interview where job candidates pre-record their responses to a set of defined questions, and then the evaluators review the responses at a later time. In other words, the video is not live. The research provides insight into a number of best practices organizations can use to build an AVI process that candidates enjoy. Both incremental and progressive approaches have been found to influence employer attractiveness, improve completion rates, and increase positive recommendations and peer-to-peer reviews

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