Full Circle ABM Gives Internal Marketing Team the Power to Accurately Measure Their ABM Strategy’s Impact on Pipeline and Revenue
Full Circle ABM Gives Internal Marketing Team the Power to Accurately Measure Their ABM Strategy’s Impact on Pipeline and Revenue
6 PagesFull Circle ABM Gives Internal Marketing Team the Power to Accurately Measure Their ABM Strategy’s Impact on Pipeline and Revenue CASE STUDY The Challenge: Like most B2B marketers, Full Circle Insight’s internal marketing team uses an account-based marketing (ABM) approach. The team needed a way to track account activation through the funnel and measure the ABM strategy’s impact on pipeline and revenue. B2B marketers use ABM because it works — it’s the most efficient way to drive growth. Until recently, effective campaign performance measurement technology designed for ABM wasn’t available. Enter Full Circle ABM, which measures target account activation inside the CRM. But could it quickly improve the internal marketing team’s ABM results? Brianna Perkins, Marketing Dire
