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Ebook

Building Customer Relationships to Drive Your ABM Strategy

Building Customer Relationships to Drive Your ABM Strategy

Salesforce
Pages 18 Pages

This ebook explores the role of personalization in enhancing account-based marketing (ABM) strategies. It provides insights on leveraging digital personalization, engaging targeted accounts effectively, and empowering sales teams to deliver tailored outreach. It emphasizes the importance of individualized experiences to foster customer relationships and drive revenue growth.

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