Modulo used Pipeline360 to implement an account-based marketing (ABM) strategy that personalized display ads based on visitor behavior and CRM data. By segmenting website tracks and tailoring ad content to specific industries and sales stages, Modulo enhanced engagement and lead nurturing. The strategy resulted in a 37% increase in sales velocity, a 19% rise in visitor-to-win conversion rates, and a 12% boost in top-to-bottom funnel conversions. Pipeline360’s closed-loop attribution system validated the impact, demonstrating the effectiveness of ABM in accelerating complex sales cycles.

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