January 2024 Travel, Logistics & Infrastructure Practice Travel Disruptors: Capturing B2B growth Expedia Group powers many other companies’ travel interfaces and inventories. Ariane Gorin, president of Expedia for Business, outlines the elements of a great corporate partnership.In 1996, Expedia—then under the auspices of Microsoft—debuted as one of the internet’s first online travel agencies (OTAs). Expedia Group is now a publicly held company encompassing brands such as Expedia, Hotels.com, and Vrbo. It sees more than six million average daily visitors and more than one billion average monthly searches across its sites and apps. Ariane Gorin joined Expedia Group in 2013 and is now president of Expedia for Business. She oversees the company’s fast-growing global B2B ecosystem,

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