Consumer product companies face rapid change from personalization demands, shorter time-to-market, and complex designs. Digital twins—virtual replicas of products, assets, and processes—enable continuous optimization across ideation, manufacturing, supply chain, and customer engagement. They enhance speed, agility, and collaboration, supporting direct-to-consumer models, personalization, and scalable innovation. Success depends on integrating legacy systems, overcoming data silos, upskilling staff, and ensuring partner readiness. By 2024, half of manufacturers will network product and asset twins, reducing quality costs and driving ecosystem-wide value creation.

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