Ebook

Growing Sales Revenue Using High-Value Offers for ABM Engagement

Growing Sales Revenue Using High-Value Offers for ABM Engagement

Pages 14 Pages

This eBook discusses using High-Value Offers (HVOs) to enhance ABM (Account-Based Marketing) engagement. It explains how sales and marketing teams can collaborate to create HVOs that deliver more meaningful engagement with key accounts, using intent data to drive timing, relevance, and business value.

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