HGS Needed To Develop A Robust Campaign Structure
HGS Needed To Develop A Robust Campaign Structure
4 Pages1 Client: Hinduja Global Solutions Industry: Business Process Management CASE STUDY THE BIG STORY HGS needed to develop a robust campaign structure and the content to fuel it to stay top-of-mind with its buyers through an extremely long sales cycle. Delivered 85+ ideal client MQLs Boosted SQL qualification rate to 60% Created >$2.25 million in pipeline Established a robust and repeatable campaign structure Developed high-quality content for long sales cycles D r ama tically improved offshore sales performance BENEFITS2 Campaign Stars not only created great content, but it taught us how to structure our campaigns going forward. — JOANNE MORRISON, HEAD OF NORTH AMERICAN MARKETING THE CLIENT Hinduja Global Solutions (“HGS”), a Bangalore-based business process outsourcing company, hel
