Case Study
Zapproved’s sales and marketing teams saw a 5X increase in ABM pipeline growth quarter over quarter,
Zapproved’s sales and marketing teams saw a 5X increase in ABM pipeline growth quarter over quarter,
Case Study Case Study Zapproved is a pioneer in developing cloud-hosted software for corporate legal departments. The Z-Discovery product suite helps legal teams improve efficiency and effectiveness in data management for electronic discovery, while reducing risks and costs associated with litigation. The company is a booming startup in a narrow market selling to enterprise organizations in the Fortune 500 and Global 2000. Faced with the complexity of engaging these large accounts with limited resources, Zapproved turned to Engagio to track and increase engagement at key accounts. Overview Challenge Zapproved’s sales and marketing teams saw a 5X increase in ABM pipeline growth quarter over quarter, 33% increased engagement with target accounts, and expects over 10X ROI from th