Case Study

Engagio’s Program Impact Report Has Become A Key Feature For EMS Software, Giving Marketing Critical Insights Into The Effectiveness Of Their ABM Init

Engagio’s Program Impact Report Has Become A Key Feature For EMS Software, Giving Marketing Critical Insights Into The Effectiveness Of Their ABM Init

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Case Study EMS Software Case Study “We recognize that during the transition to the ABE model, the tendency to go back to what is familiar (volume based leads) is strong, but it was a flawed methodology for EMS because we were primarily targeting a small number of carefully selected accounts.” Thomas Gallagher, Director of Demand Generation Engagio’s Program Impact report has become a key feature for EMS Software, giving marketing critica

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