The case study describes an electrical manufacturing company's turnaround following ownership change and COVID-19 disruptions. Facing growth challenges and lacking a sales strategy, they engaged Sales Xceleration to develop a structured sales plan. Key actions included defining sales territories, hiring sales agents, establishing a CRM, and introducing training and marketing support. Results were significant: 20% quarter-over-quarter growth, a fivefold pipeline increase, and a 7% gross margin boost. These measures positioned the company for sustained success with a 65% projected annual growth.

Join for free to read