Case Study
Well Over A Third Of Respondents Recalled Seeing The Amazon Prime Video Ad In Situ On The Train
On-train audience are aware of and use Amazon Prime: 43% aware of and used 53% aware of only Respondents aware of and using Amazon Prime notice Traincards: 48% frequently notice Traincards (index 122) Let’s set the scene On-train audience is the right audience: 58% regularly watch TV shows / ?lms on-device 25% watch TV shows / ?lms on-device on the train 17% stream these on-device on the train 12% download these on-device on the train 58