Traincards Drove Sustained, Positive Shifts In Attitudes Towards NS&I Across Both Bursts
Traincards Drove Sustained, Positive Shifts In Attitudes Towards NS&I Across Both Bursts
3 PagesNS&I: A case study from KBH On-Train Media Burst 1: Dates Research details Campaign details Burst 2: NS&I advertising was memorable Increase in general recall Increase in recall of Traincards Prompted (by list of brands) awareness +20% from burst 1 to burst 2 Prompted (by list of brands) awareness +12.5% from burst 1 to burst 2 Base: all respondents, both bursts (635 per burst); “Thinking of ?nancial services, which savings providers can you reca
