The Tinuiti Q3 2023 Digital Ads Benchmark Report reveals trends in digital ad spending across platforms like Google, Meta, Amazon, and YouTube. Overall, ad spend growth accelerated, with Facebook and Instagram seeing increased investments due to new ad formats like Reels and Advantage+ shopping. Google saw a 16% increase in Shopping ad spend, driven by Performance Max campaigns. Amazon’s Sponsored Products grew 14% year-over-year, while YouTube's ad spend saw 11% growth despite a decline in CPMs. The report also highlights increased spending on video and display ads, particularly in streaming platforms like Netflix and Max.

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