Almost A Third Of Respondents Recalled Seeing The Neilson Holidays Ad In Situ On The Train
Almost A Third Of Respondents Recalled Seeing The Neilson Holidays Ad In Situ On The Train
2 PagesNeilson Holidays: A case study from KBH On-Train Media Neilson Holidays campaign research details: Neilson Traincard was memorable Those who recalled the ad had an accurate, positive perception of Neilson Holidays Fun 55% Value for money 48% Variety of activities 47% Sociable 38% Relaxing 36% Family orientated 33% For everyone 30% Highest spontaneous recall of ad on train (3%) Second highest prompted recall of ad on train (10%)
