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Case Study

Audible Traincard Campaign

Audible Traincard Campaign

KBH On-Train Media
Pages 10 Pages

A review of the audible traincard campaign 21 st March 2014 – 6 th April 2014 7,000 traincards across the full KBH network Conducted by Dipsticks, online Modest spontaneous recall across all online audiobook retailers with Amazon and audible clear leaders 39% 16% 5% 3% 2% Amazon Audible iTunes Audiobooks Waterstones Base: all respondents Thinking of online audio book retailers, which is the one online audio book retailer

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