Selling on Amazon offers businesses access to a vast customer base, with over 200 million Prime subscribers and billions in sales. While ideal for simple, high-demand products, selling on Amazon comes with risks, such as brand dilution for luxury items and increased competition. Key strategies include testing product performance, optimizing pricing, and using dynamic advertising. Fulfillment by Amazon (FBA) simplifies logistics, but sellers must manage listings and monitor performance. To succeed, businesses should integrate Amazon with their e-commerce platforms and manage listings efficiently,

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