Creative Concept Optimum Nutrition needed a powerful new way to engage attendees of the Arnold Sports Festival. It had to be interactive, show off the spirit of their brand and also be quick to allow for maximum participation. The photo spot they’d offered in previous years was getting stale, and this was a fresh new take on their trade show booth. The experience we developed not only leveraged VR technology but delivered on competition. By adding gamification, it fueled a passionate drive in the participants to show off their best performance! (And of course, amazing prizes were awarded to those on the top of the leaderboard!) About Client Under parent company Glanbia, Optimum Nutrition provides active adults around the world with a comprehensive line of performance and rec

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