About Client For over a century, Yanmar has been manufacturing and selling engines and equipment. When their construction division went to CONEXPO, they wanted to offer the industry a way to “rule the jobsite.” What happened? Yanmar dominated the convention! www.yanmar.com Dominate the Convention to Rule the Jobsite About dio diousa.com // 888.852.9143 dio is an experiential marketing firm specializing in unique consumer engagements that build brand awareness, drive sales and create brand loyalty. Goals of Campaign • Create a memorable consumer engagement • Drive tradeshow traffic to Yanmar’s booth space Highlights • VIP party during the event enabled Yanmar to connect on a personal level with leading industry professionals • Scratch cards served as a traffic-driver and a uniqu

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