Tucked away in a shopping center in Allen, Texas, Greg McCoy discovered a fitness facility struggling to find its identity. Founded as a rugby training center before shifting to housing multiple independent training programs, McCoy purchased the facility seeing endless potential. Playing into the low-visibility of its location, McCoy’s team rebranded the fitness center as [Hidden Gym] and worked to align its services and programs with a set of core values: community, education, and philanthropy. To successfully launch the rebranded fitness center and deliver on its new mission, McCoy needed to unify its’ prospecting and follow-up practices. For this, he turned to the Club OS and its follow-up functionality. The Club OS Solution Club OS has become integral to daily operations a

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