About Client Sweden-based FOREO is an award-winning and trusted beauty giant which aims to empower you to brighten your life. They work hard to create pioneering products that have a positive impact on your well- being, promoting self-confidence. www.foreo.com Something Big Landed at CES About dio diousa.com // 888.852.9143 dio is an experiential marketing firm specializing in unique consumer engagements that build brand awareness, drive sales and create brand loyalty. Goals of Campaign • Drive media attention for FOREO’s bold presence at CES • Attract attention and create buzz for the new product, UFO Highlights • PR Stunt outside of The Sands during CES • Media drops the day before the event to encourage media coverage • B-roll package created and distributed post-event • Socia

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