For information about our products and services, please contact andrew.fowler@edgeanalytics.co.uk Case Study: Pure Gym Customer Retention Requirements Pure Gym is the UK’s largest private gym operator with over 180 gyms and more than 800,000 members across the UK. Online and at its gym locations Pure Gym routinely collects large volumes of customer data relating to member activity and gym usage. Aware of the unlocked potential of this vast data resource and recognising a need to improve its knowledge of its membership base, Pure Gym commissioned Edge Analytics to undertake a comprehensive data mining analysis. Key requirements included the ability to assess customer retention and length of tenure and from this derive improved customer intelligence to better underst

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