Case Study
Are you dying to watch CSI:NY?
“This is such an awesome concept...it only seems right that CSI:NY is doing this. I love the show!” // witness About Client The popular crime investigation TV drama was being rebooted to Saturdays and Sundays at 11:35 p.m. on New York’s WCBS. www.cbs.com/shows/csi_ny/ Are you dying to watch CSI:NY? A Little Mystery Builds Awareness for CSI:NY The popular whodunit show starring Gary Sinise and Sela Ward ran for a successful nine seasons. When it moved to Saturdays and Sundays on NYC’s CBS affiliate station, it was only fitting to promote the time slot change with a mock crime scene, which entailed a reporter, camera man and two detectives outfitted with the officially branded CSI:NY Weekends ball cap, wind breaker/pullover and 100% authentic NYPD CSI detective badge. Over the cou