1 The trends now driving EMEA event organisers Virtual Events a new realityFor much of the last 12 months, the main focus has been keeping the lights on. That’s true for many industries, let alone the people working in them, and the challenges and pressures involved in doing that simple thing have been immense. As a result, brands have had to show up for their customers in a manner that no one had ever considered before. Virtual events have been one of the most important ways in which they have connected and supported people through the turmoil. They have also been a great leveller. A world class event no longer needs a huge budget, magnificent destination or an intimidating stage-show. Just an internet connection, a laptop and the kind of creativity that has now permanently t

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