PRESENTED BY WHITE PAPER Virtual Events: What Works, What Doesn’t and What the Industry Has Learned Over the Course of a Tumultuous Year &2 INTRODUCTION The COVID-19 pandemic has upended most of life and work as we know it—and the event industry is on the front lines of those seismic shifts taking place in how professionals learn, network and make deals. A survey commissioned by Aventri revealed what event professionals have learned about hosting and holding virtual events over the past several months, where their pain points are and what they need to know now to leverage this technology and deliver value to their attendees, sponsors and other stakeholders. While 70% of survey respondents had 20 or fewer virtual events planned for 2020 prior to the spread of COVID-19 in the U.

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