Github drove nearly 1,000 registrations for their flagship series with LinkedIn Event Ads
Github drove nearly 1,000 registrations for their flagship series with LinkedIn Event Ads
3 Pages+ Challenge GitHub launched a new enterprise flagship event in March 2021 called InFocus. Each one of the three-week virtual event series was themed: Developer Experience Week, DevOps Week, and Security Week. The event objectives were to increase revenue and pipeline from the enterprise developer audience through a global and regionalized white-glove approach. The digital marketing team was tasked with driving event attendance and engagement from Enterprise developers, and increasing sales pipeline through direct leads. Historically, the marketing team had relied on Twitter and Twitch to promote events, but GitHub decided not to rely on those channels for this initiative. The team needed to take a more innovative approach. While they knew LinkedIn was home to their enterpris
