LinkedIn Case Study Event Ads generate impressive registrations for Signavio’s flagship event The solution: Provide a compelling call to action with Event Ads Having already used LinkedIn Event Ads to promote its webinars, Signavio recognised that the format provided a direct and effective touchpoint for potential attendees. Instead of bombarding audiences with an overload of information, the ads enabled Signavio to summarise key event details in the simplest way possible. The ease and accessibility of the Event Ad format also meant that rather than sending people off-platform to sign-up, they could express their interest in a couple of clicks, with autofill helping to streamline the process further. This ultimately prompted more attendees to register and enabled Signavio to

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