The pocket guide to virtual events Virtual Events a new realityEvents aren’t what they used to be. The business of planning, organising, promoting and executing them hasn’t just been temporarily disrupted by the COVID-19 pandemic. It’s been reinvented. We’ve always known that events can build excitement, strengthen relationships and start high-quality conversations. Now we know that they can reach far wider audiences and build awareness in ways we never imagined. Events aren’t what they used to be – but if we can identify the right opportunities, they could be so much more. This pocket guide brings together new LinkedIn data on the rise of virtual events with practical advice from event marketing experts on how to plan and deliver them. We’re sharing our key learnings from a tumul

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