CUSTOMER SUCCESS STORY As the industry adjusts to operating in a virtual environment, event professionals are fi nding exciting ways to drive virtual attendance and attendee engagement. While fully digital events are propelling unique innovations in technology, this new normal does require a shift in traditional event planning strategies. Amanda Bowman, Mobile Technology Advisor at a large Financial Services organization, helped her organization craft virtual engagement strategies for their premier events. As she notes, “Engagement needs to start before the event ever happens. Bringing in unique outside elements can add a lot of value, especially with a mobile event app as it can be a valuable source of connection for attendees. ” 99.3% mobile app adoption rate 11,800 engagement po

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