VINGROUP A COALITION LOYALTY PROGRAM IN ASIA VINGROUP THE CHALLENGE Vingroup is one of the fastest growing companies in Vietnam. By setting trends in the local market and introducing new international standards of products and services, it promotes modern way of life among the Vietnamese. Vingroup created a respected and well-known family of brands operating in several different industries, from real estate to tourism. Vingroup, as the first company in Vietnam, decided to launch a coalition loyalty program. The main advantage of the program is the large number of partners and a variety of services. This allows the participants to benefit from the attractive partner offers and earn points for everyday purchases. The offer is valid also when the members choose to dine out or spen

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