The Comarch Global Market Report 2022 focuses on loyalty marketing and rewards programs, revealing that loyalty programs are increasingly vital for both B2B and B2C businesses. Key findings include that 84% of consumers are more likely to choose retailers with loyalty programs, which can drive up to 18% more revenue per customer. The report also highlights the growing trend of multi-brand loyalty programs and the importance of integrating loyalty platforms with existing IT systems. The biggest challenges identified include resource constraints and ensuring a consistent customer experience across channels.

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