NEW GENERATION OF LOYALTY AT JETBLUE: LOYALTY 3.0 Case StudyFACTS & FIGURES: Headquarters: New York, USA Flights: > 750 daily flights Aircraft: > 160 Destinations served: > 75 Employees: > 12,000 COMPANY PROFILE serving 30 million passengers a year, many of whom participate in their loyalty programme JetBlue is customer’s favourite US airline*... J.D. Power & Associates 2013 North America Airline Satisfaction StudyNEW GENERATION OF LOYALTY AT JETBLUE: The Loyalty 3.0 Approach Rewarding programme members for making purchases with a partner, sharing content on social media, travelling and performing other loyalty activities such as visiting JetBlue.com with badges. Engaging members through quests to complete and giving them a scope to contend with other programme members. Rew

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