IMPLEMENTATION OF COMARCH LOYALTY MANAGEMENT AT LIVELO BRASILCHALLENGES Livelo was looking for an innovative IT platform that would help the company in becoming the most dynamic redemption option and leading coalition in Brazil. The goal was to manage all aspects of their members ´ transactions and profile information, as well as the complex billing with accrual and redemption partners. The key challenges that Comarch and Livelo faced were: n aggressive deadline to launch a new and improved loyalty program n different business rules for each accrual partner (point types and transactions) in a single program n “Big Bang” data migration with no impact to customers of two of the largest banks in Brazil n work integrated with Agile method and selected vendor of Livelo’s blueprint

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