COMARCH LOYALTY MANAGEMENT IMPLEMENTATION AT HUDSON’S BAY COMPANYABOUT THE COMPANY Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Today, it is Canada’s most prominent department store, with 90 full-line outlets and thebay.com. Hudson’s Bay will open outside Canada in 2017, with the portal hudsonsbay.nl and 10 new stores in the Netherlands. The company will open a further eight stores on the Dutch market in 2018. BUSINESS CHALLENGES Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers about their preferences in terms of brands, products, employees, and communicat

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