Introduction of coalition loyalty program across premium brands enhances loyalty management SITUATION Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies revealed that there was less than 10% overlap between the two programs. IMPACT Loss in revenues owing to the inability to cross-sell & up-sell across a customer base of hi-networth customers. Disconnected loyalty programs were hampering the company’s total brand value and market share. RESOLUTION A unified loyalty program brought the different brands into a single, integrated program for improved customer loyalty management. Deployment of an automated loyalty engine captured customer data across different brands and helped track accrual and redempti

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