11600 Sunrise Valley Dr #100 Reston, VA 20191 sales@triblio.com 888 328 8667 Challenge Dodge Data & Analytics is North America’s leading provider of construction intelligence. Its analytics and workflow solutions help customers identify business opportunities and use these insights to drive growth. Customers range from building product manufacturers to architects, engineers, contractors, and service providers. Despite the company’s wide and varied customer base, Dodge Data’s marketing department relied on one campaign to generate demand. This campaign offered free construction data in exchange for contact registrations, which drew a lot of interest from small accounts. As a result, marketing consistently delivered a high volume of leads to sales. However, Hasaan Brown, the Per

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