Vera Bradley Returns to Growth with Transformational Vision Case Study Summary • Vera Bradley embarked on multi-year customer-centric business transformation • Combined people and process with modern technology to become data-informed • With CDP in place, the brand was able to optimize spend, increase L TV, and drive sales2 Vera Bradley is an internationally recognized lifestyle brand best known for its signature line of quilted-cotton luggage, handbags, and accessories. The company drives approximately $500mm dollars in annual revenue across more than 2,300 retail locations. In 2018, Vera Bradley began to lay a new foundation for growth and a more profitable future—seeking to achieve a significant transformation of its business by 2021. The strategy included em- phasizing full-

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