Vera Bradley Capitalizes On Opportunities By Leveraging POS Data
Vera Bradley Capitalizes On Opportunities By Leveraging POS Data
2 PagesCASE STUDY: VERA BRADLEY Vera Bradley Capitalizes on Opportunities by Leveraging POS Data Executive Summary Challenges About Vera Bradley Guided by their founders, Patricia R. Miller and Barbara Bradley Baekgaard, Vera Bradley has earned a reputation as a leader in the gift industry. Creating stylish quilted cotton luggage, handbags and accessories, the company combines smart product designs with distinctive and colorful fabrics and tr
