Michael Kors turned to ActionIQ to overcome third-party cookie deprecation, which had limited its ability to track customer behavior and optimize marketing. By consolidating first-party data, implementing server-side cookies, and integrating identity partnerships, the brand improved attribution, personalized experiences for unknown visitors, and reduced customer acquisition costs. ActionIQ enabled Michael Kors to extract insights, orchestrate cross-channel engagement, and retarget audiences efficiently, ensuring continued growth in a cookieless digital landscape.

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