Pandora Powers Subscriber Growth and Retention Through a Scalable CDP Case Study Summary • Pandora sought to grow its subscribers and premium products and services • The company invested in strategic customer data infrastructure and capabilities, using a CDP as the foundation for growth • Partnering with ActionIQ, Pandora delivered on its core goals within 90 days of go-live, and is now implementing innovative, real-time personalization use cases2 Pandora, a subsidiary of SiriusXM, is the most popular music streaming app in the U.S. The service provides a unique person- alized audio entertainment experience to more than 100 million listeners each month. Pandora competes against a multitude of traditional, digital and emerging media platforms. To chart a course for accelerated g

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