$5B+ Retailer Delivers Double-Digit Growth Through Modern Audience Orchestration Case Study Summary • To accelerate business growth, a major global retailer sought to modernize its marketing capabilities • The company empowered its business users with self- service access to customer data, analytics and cross- channel audience orchestration capabilities • With a CDP in place, the retailer increased speed-to- market, reduced IT costs and leveraged 1000x more data and customer intelligence for personalization 2 Across the industry, retailers are under pressure from rising cus- tomer acquisition costs and flat or declining customer lifetime val- ue. A global, multi-banner retailer—with more than $5B in annual revenue, 500+ stores, web and mobile properties—sought to head off the effect

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