Autodesk transitioned to a subscription model and needed to unify customer data for personalized engagement. By implementing ActionIQ’s Customer Data Platform (CDP), Autodesk centralized fragmented data, enabling marketers to create tailored, cross-channel customer journeys. This shift improved user adoption, enhanced segmentation, and increased customer retention. With ActionIQ, Autodesk gained agility in building and optimizing campaigns, leading to deeper customer insights and better lifetime value. The platform’s flexibility and ease of integration positioned Autodesk to effectively serve a broader customer base while improving marketing efficiency.

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