Case Study
Vera Bradley, Inc. Brings Color To Japan
JAPAN EXTERNAL TRADE ORGANIZATION www.jetro.org Past JETRO Client Vera Bradley, Inc. Brings Color to Japan May 2012 — When Barbara Bradley Baekgaard and Patricia R. Miller started Vera Bradley, Inc. in 1982 in Fort Wayne, Indiana, the idea was to create luggage that would appeal to female travelers. Thirty years later, Vera Bradley has become a fashion leader, with women all over the world carrying their colorful quilted cotton handbags, l